Decision Overload
My husband and I needed a new mattress. We had a king size because when the kids were little they would often climb into bed with us so we needed a little more space. We spent a lot of money on it opting for a temperpedic, unfortunately I never liked it. But we had spent a lot of money on it, we couldn’t get our money, so I just lived with it. After a few years we decided it was time to get something we both loved. We would go shopping but couldn’t decide between a king or queen. Then do we get the top rated mattress again, get something cheap because I probably won’t like any of them, try out one of the Internet mattress companies? It was so many decision that guess what we did? Made no decision for another year. I was afraid of making a bad choice that I made no choice.
When our clients come to us, are we presenting them with every option possible all at once that they start to feel overwhelmed? Is there a way to simplify our product offerings? At my studio I offer three finish options for wall portraits that include different canvases and framed prints. There are so many options available out there like metal and wood prints but by keeping it at three options, it’s easy for them to decide which thy like. Then rather and say what do you want, I guide them through my process. I start with wall portraits. I ask what rooms where you considering displaying portraits? Then we go room by room designing the walls. When the walls are designed they choose canvas or framed. Next I go to album. They have a couple choices. Then we go to prints. By breaking it down to small decisions, I guide them to the final sale without any overwhelm.
Now how did we decide which mattress to buy? I finally settled on an online company that got good reviews. They had three options. It was so easy to compare those choices till I know exactly what I wanted. No more overwhelm and we are now sleeping comfomfortably in our new bed.